In collaboration with aireal, Virtual Minds and Mediaplus Austria, RMS Austria successfully implemented a programmatic radio campaign for the fashion company C&A. The advertising blocks were purchased in real time and based on data for FM playout.
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Anyone working in the radio or audio industry - especially in marketing - has had the feeling for some time that other media channels are gaining the technological edge.
The Hamburg-based audio AdTech platform aireal is expanding its range of services for audio streaming and will strengthen the digital marketing of radio stations with a new IP audio ad server from July 2024.
The WDR mediagroup has realized the first programmatic radio case in public broadcasting. With the help of audio technology provider aireal, the Cologne-based company delivered a linear radio campaign digitally and programmatically on WDR 2 for its client Ruhr Tourismus.
FUNKE's radio stations are launching a new tool for potential new customers: With the "ad.creator", you can create your own spots in just a few minutes and request an online audio campaign in the radio station's pre-stream.
With the programmatic delivery of a cross-auditive campaign for the client Hornbach, which combines classic radio and digital audio, RMS is once again setting a technological milestone.
aireal, the platform for programmatic advertising in the audio sector, is pleased to announce the appointment of Jan Poelmann as Director Demand Side as of March 1, 2024. Poelmann, previously Managing Director of audioXchange, will strengthen the aireal team with his extensive expertise in the radio and audio sector as well as in programmatic advertising.
Programmatic advertising is here to stay. Although traditional bookings, the so-called IO business, will never completely disappear from the scene, the shift towards data-driven, fully automated booking and playout processes can no longer be stopped.
The ad tech platform Aireal has set itself the goal of fully automating advertising technology for audio and also making linear radio bookable in real time. The head of the start-up explains exactly what this will look like.
The programmatic infrastructure now covers wide areas of the advertising landscape and can also be used with the audio channel. However, programmatic campaigns on live radio are still uncharted territory.
Reverse thrust: Together with Decathlon, RMS implemented a programmatic audio campaign in which live radio was included in the program for the first time.
RMS opens a new chapter in the audio market and presents the first programmatic radio case. The company is once again taking on a pioneering role in the competition, setting standards in further development and strengthening the position of the radio industry.
A radio spot, a campaign should - no - must be emotionally appealing, entertaining and informative.
Book digital inventory yourself and easily. In-house. In your own hands. aireal and ukimedia jointly launch a new ad server service for radio 88.6 in Austria.
aireal, the new audio ad tech platform for programmatic convergent marketing systems, is expanding its management team to include Aleksandar Rustemovski.
With the founding of the AIREAL Group, an audio ad tech platform for programmatically convergent audio marketing is being created in Hamburg.