Enhanced with Contextual Audio Intelligence aireal. programmatic booking of broadcast radio based on contextual signals. The technology analyzes live program content and makes its thematic context available for campaign management.
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In collaboration with MAXFIVE and PENNY Germany, aireal. is introducing store-specific audio advertising on in-store radio. The new retail audio solution combines AI-powered ad production with local, real-time distribution. This enables individual stores to be automatically supplied with relevant advertising messages tailored to each location.
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Radio Arabella Munich makes its linear advertising inventory for FM and DAB+ available programmatically via aireal’s audio SSP. Agencies and advertisers can use it to plan campaigns based on target audiences, optimize them for reach, and launch them with short lead times.
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Sportradar AG, the global sports technology company (NASDAQ: SRAD), and aireal, the business transforming broadcast and digital audio into programmatically tradable media, today announced a strategic partnership to elevate how brands advertise around sports content – at a time when relevance, context and timing matter more than ever.
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Just under 200 participants from Germany, Austria, and Switzerland accepted the invitation from RIG Radio Innovations GmbH, making the event one of the most significant industry gatherings for audio and radio professionals in the German-speaking world.
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At MEDIENTAGEN MÜNCHEN 2025, aireal. brought the topic of programmatic advertising for linear radio into the industry discussion. Aleksandar Rustemovski, Director of Business Development at aireal., participated in the panel discussion “What’s Next? New Impulses for the World of Audio.”
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At the Marketing & Sales Meeting presented by egta on October 9, 2025, in Helsinki aireal., how linear radio can be integrated into programmatic booking processes. Jan Poelmann, Director of Demand Side at aireal., presented the technical and commercial integration of existing radio infrastructure with the digital advertising ecosystem.
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At DMEXCO 2025 in Cologne, aireal. demonstrated how linear radio can be integrated into programmatic booking and marketing processes. The audio-focused supply-side platform connects broadcast radio and digital audio. This provides publishers with additional monetization opportunities, while agencies and advertisers can access audio inventory through a single platform.
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aireal., the cloud-based programmatic trading platform for audio publishers, marketers and agencies, has integrated with Uplink Digital. Another leading streaming platform has added to its digital audio ad server.
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Digitalization has long since transformed traditional radio, and the advertising market intertwined with it is also changing. As the medium integrates into the programmatic ecosystem, a new infrastructure is emerging that offers fresh opportunities for advertisers and broadcasters. One of the newer players in the audio space is the supply-side platform Aireal, a programmatic trading platform for all types of audio inventory. Jan Poelmann, Director of Demand Side at Aireal, describes his team as an extremely motivated group of radio professionals and technology experts. In this interview, Poelmann explains the potential hidden in the ongoing digitization of radio and how it can be harnessed.
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Paris/Hamburg, March 28, 2025 – Azerion’s Demand Side Platform (DSP) HAWK is expanding its offerings to include linear, terrestrial radio as a new programmatic channel. Media buyers can now manage their audio advertising campaigns with even greater reach and precision across all relevant audio channels. This innovation is based on a strategic partnership with the audio SSP aireal.
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On Tuesday, the Raiffeisen Arena in Linz served as the meeting place for the Austrian radio industry. Fifty executives from Austrian private radio stations, the ORF, the BBC, the Association of Austrian Private Broadcasters, and RMS Austria, representatives of Bavarian private broadcasters, as well as strategic consultants and providers of innovative audio technologies, gathered in the LASK VIP Club at the invitation of RIG Radio Innovations GmbH to discuss the content-related and technological requirements of a rapidly evolving audio landscape.
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aireal is a leading platform for programmatic audio advertising that offers the simplest solutions for broadcast-system-independent ad implementation for publishers and advertisers. By leveraging cutting-edge technologies and collaborating with leading experts, aireal is driving the development of the audio advertising market and creating new opportunities for effective and targeted advertising campaigns.
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In collaboration with aireal, Virtual Minds and Mediaplus Austria, RMS Austria successfully implemented a programmatic radio campaign for the fashion company C&A. The advertising blocks were purchased in real time and based on data for FM playout.
Read more Anyone working in the radio or audio industry - especially in marketing - has had the feeling for some time that other media channels are gaining the technological edge.
Read more The Hamburg-based audio AdTech platform aireal is expanding its range of services for audio streaming and will strengthen the digital marketing of radio stations with a new IP audio ad server from July 2024.
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The WDR mediagroup has realized the first programmatic radio case in public broadcasting. With the help of audio technology provider aireal, the Cologne-based company delivered a linear radio campaign digitally and programmatically on WDR 2 for its client Ruhr Tourismus.
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FUNKE's radio stations are launching a new tool for potential new customers: With the "ad.creator", you can create your own spots in just a few minutes and request an online audio campaign in the radio station's pre-stream.
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With the programmatic delivery of a cross-auditive campaign for the client Hornbach, which combines classic radio and digital audio, RMS is once again setting a technological milestone.
Read more aireal, the platform for programmatic advertising in the audio sector, is pleased to announce the appointment of Jan Poelmann as Director Demand Side as of March 1, 2024. Poelmann, previously Managing Director of audioXchange, will strengthen the aireal team with his extensive expertise in the radio and audio sector as well as in programmatic advertising.
Read more Programmatic advertising is here to stay. Although traditional bookings, the so-called IO business, will never completely disappear from the scene, the shift towards data-driven, fully automated booking and playout processes can no longer be stopped.
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The ad tech platform Aireal has set itself the goal of fully automating advertising technology for audio and also making linear radio bookable in real time. The head of the start-up explains exactly what this will look like.
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The programmatic infrastructure now covers wide areas of the advertising landscape and can also be used with the audio channel. However, programmatic campaigns on live radio are still uncharted territory.
Read more RMS opens a new chapter in the audio market and presents the first programmatic radio case. The company is once again taking on a pioneering role in the competition, setting standards in further development and strengthening the position of the radio industry.
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Reverse thrust: Together with Decathlon, RMS implemented a programmatic audio campaign in which live radio was included in the program for the first time.
Read more A radio spot, a campaign should - no - must be emotionally appealing, entertaining and informative.
Read more Book digital inventory yourself and easily. In-house. In your own hands. aireal and ukimedia jointly launch a new ad server service for radio 88.6 in Austria.
Read more aireal, the new audio ad tech platform for programmatic convergent marketing systems, is expanding its management team to include Aleksandar Rustemovski.
Read more With the founding of the AIREAL Group, an audio ad tech platform for programmatically convergent audio marketing is being created in Hamburg.
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