newsroom.
22.10.2024 
Closing the gap - How broadcasters and marketers can secure the future of radio as an advertising medium
Anyone working in the radio and audio industry - especially in marketing - has had the feeling for some time that other media channels are gaining a technological edge. As traditional channels, TV and DOOH in particular now offer more relevant and flexible marketing options, react more quickly to changes and are leaving radio behind - especially in terms of sales.
Read article now 10.07.2024
AdTech offering for audio publishers now stronger thanks to expanded AdServer portfolio
The Hamburg-based audio ad tech platform aireal is expanding its range of audio streaming services and will strengthen the digital marketing of radio stations with a new IP audio ad server from July 2024.
Read article now 20.06.2024 
WDR mediagroup: First programmatic radio case successfully implemented in public service broadcasting
WDR mediagroup has realised the first programmatic radio case in public broadcasting. With the help of audio technology provider aireal, the Cologne-based company delivered a linear radio campaign digitally and programmatically on WDR 2 for its client Ruhr Tourismus.
Read article now 23.04.2024 
Using AI to create your own advertising spot in the web stream: FUNKE local radio stations launch new "ad.creator" tool for advertising customers
+ Development of new customers is the main goal + Westfunk broadcasters are pioneers in AI-supported spot production + Cooperation with Hamburg-based company aireal
Read article now 07.03.2024 
Programmatic premiere: RMS with cross-audit campaign for Hornbach
+ Playout in the technical setup with aireal and Virtual Minds + Cross-auditive grace time optimises net reach + Successful continuation of the first programmatic audio case in real time from the previous year
Read article now 01.03.2024
aireal strengthens its team with industry expert Jan Poelmann
aireal, the platform for programmatic advertising in the audio sector, is pleased to announce the appointment of Jan Poelmann as Director Demand Side as of 1 March 2024. Poelmann, previously Managing Director of audioXchange, will strengthen the aireal team with his extensive expertise in the radio and audio sector as well as in the field of programmatic advertising.
Read article now 28.02.2024
aireal makes radio programmatically bookable
Programmatic advertising is here to stay. Although traditional bookings, the so-called IO business, will never completely disappear from the scene, the shift towards data-driven, fully automated booking and playout processes can no longer be stopped.
Read article now 08.11.23 
How aireal. wants to fully automate audio advertising
The ad tech platform Aireal. has set itself the goal of fully automating advertising technology for audio and also making linear radio bookable in real time. The head of the start-up explains exactly what this will look like.
Read article now 07.11.23 
Decathlon buys live radio advertising programmatically for the first time
The programmatic infrastructure now covers wide areas of the advertising landscape and can also be used with the audio channel. However, programmatic campaigns on live radio are still uncharted territory. With the support of audio marketer RMS, sports equipment company Decathlon has [...]
Read article now 02.11.23 
RMS: On-air radio as a reach extension
Reverse thrust: Together with Decathlon, RMS implemented a programmatic audio campaign in which live radio was also booked programmatically for the first time. Booking via Virtual Minds' SSP opens up a new level of granularity and timely control of audio advertising, where on-air radio is not always [...].
Read article now 02.11.23
Real-time programmatic radio: RMS sets new standards in the audio advertising market
The successful implementation was made possible in part by the technology of audio technology provider aireal. With its innovative software solutions, aireal ensured that terrestrial inventory information, data and broadcast confirmations were also transferred fully automatically and in real time between […]
Read article now