Book digital inventory yourself and easily. In-house. In your own hands. aireal and ukimedia jointly launch a new ad server service for radio 88.6 in Austria.

How does it currently work? Radio stations have an advertising time scheduling team, the software for planning and a well-established procedure: Schedules are created, advertising lists are transferred to a broadcast automation system and billed according to the order. For simulcast programs, this method has been established as standard for years.

For IP programs, the solution is usually external, with the marketer- The latter controls the ad server, takes care of processing and provides reporting and billing in known cycles. Self-marketed advertising is usually - minus a handling fee- also taken over by the marketer for delivery processing.

Our idea- True to the motto "Power to the Publisher"

  • fromone central and already established scheduling system to plan campaigns for classic linear distribution (simulcast audio spots) + digital distribution (streaming | AdServer).
  • Audios and planning lists, delivery criteria- Targets- are made fromone interface to a classic sending system and to an AdServer instance.
  • After playout- i.e. the delivery- this is reported back accordingly, permanently. This means that campaigns can be controlled in real time and are as transparent as possible for the sender, for sales, for the customer and, of course, for billing.
"Broadcasters have established processes, rely on familiar systems, are very interested in understanding the revenue opportunities of today and the future themselves, controlling them independently - even in familiar cockpits, hearing planning immediately and adjusting them live and at any time. What are set standards in the IP sector must be possible for everyone."

With this idea, aireal, together with the HQ streaming platform from streaMonkey, innovation partner radio 88.6 in Vienna and ukimedia, has created a new opportunity for radio stations.

"With streaMonkey's LiveDashboards, fill rates, advertisers, placements and detailed progressions have been visible for a long time - AdIntelligence gives us important insights and also a clear view of opportunities to maximize our audio offers. It's great for us to see how we can have a direct influence in addition to the well-known marketing itself and the successes are pleasing!"

ukimedia is one of the leading scheduling and advertising planning specialists in Europe and is established with over 100 broadcasters.

"Together with the development teams at aireal and streaMonkey, we have succeeded in expanding our systems to meet the requirements now and in the future. It's great that we can make this feature available to our users and streaMonkey partners in a timely manner. We firmly believe that our integrated concept will give broadcasters even more pleasure, especially because they can easily make their stream bookings themselves without having to get used to it."

The idea is simple: linear advertising and AD advertising from a known system, accessible and self-controllable and with all known state-of-the-art standards. It does not matter whether it is a classic simulcast distribution or an IP offer.

The effect: activate and control campaigns faster, independently and maximize revenues.

"This solution fits perfectly with our platform concept - lean, efficient and future-proof, that's always the streaMonkey approach."