The Hamburg-based audio AdTech platform aireal is expanding its range of services for audio streaming and will strengthen the digital marketing of radio stations with a new IP audio ad server from July 2024.

The launch was preceded by a test phase lasting more than a year with WESTFUNK as a development partner in Germany and Radio 88.6 in Austria. The aim was to strengthen the regional marketing of publishers' digital inventories and also to make them optimally available for the programmatic market. The system offers maximum flexibility and transparency of the inventories for the stations and their sales houses.

"We are happy that we can finally talk about it," says Axel Schindler Managing Director of Westfunk Media. "Audio is a great advertising medium and we aim to provide our customers with the best offers and our employees with the best tools. And the result of our partnership is tangible! At no point did we have the feeling that we were in a development phase, but were able to see a significant uplift in digital marketing performance in the first few weeks. Bravo!"

This solution from aireal gives publishers full control over their digital inventories in a completely uncomplicated way. "The Booking Wizard complements the existing campaign management systems and, above all, offers completely new flexibility and transparency," says Aleksandar Rustemovski, Director Business Development at the aireal group.

The system relies on absolute simplicity in campaign control and targeting options, which are currently being developed in conjunction with streaMonkey's streaming technology.

"A little impatience is always part of a process like this," says a delighted Günther Zögernitz, Managing Director of RadioCom Vienna (radio 88.6). "Actually, we couldn't move fast enough when we saw the possibilities of the new systems over a year ago. Our self-image is to be able to offer the most progressive range of services for our customers. And that's exactly what the new ad server and platform offer us. They are fast, transparent and also give our employees the feeling that they have arrived technologically in the now."