A radio commercial, a campaign should - no -must be emotionally appealing, entertaining and informative.

A clear message brought to the point, a creative approach and that in combination with a professional production and the right voice. A real ear-catcher. This means there is a good chance that a commercial will be effective and resonate with listeners. True to the mantra: "Catches your ear, stays in your head."

Unfortunately, there are two catches: effort and costs. A professionally produced commercial with professional voices, a perfect text, music or library licenses and first-class production technology costs something: time, effort, creative performance, coordination, nerves, money - or the fear of everything in combination. Then there is the selection of a recording studio, a professional voice-over artist or even an agency to create the commercial from start to finish.

But does that always have to be the case?

So also for the riding club in the village that invites people to a tournament or the bakery that opens a new branch? Then the hurdle for radio/audio advertising may still be too high.

The solution: the ad.creator

The ad.creator provides a simple, lean, efficient and, above all, instant solution for producing spots - anywhere.

One thing is clear: we are not the first to provide such a tool. However, we have gained a lot of experience and have constantly raised our standards. We have experienced steps forwards and also steps backwards. However, we have always believed in our idea and the opportunities.

The ad.creator cannot replace the human judgment or unbridled creativity required to create a radio spot. However, the tool already offers a great addition to the current market standard.

Thanks to the AI-supported generation of texts using text-to-speech technology (TTS), i.e. the conversion of text into spoken language, we were able to optimize the basis for this in such a way that it meets the high demands placed on such technology.

Despite the considerable progress that text-to-speech systems have made in recent years, they have often failed to satisfy us.

The naturalness

Text-to-speech systems can have difficulty correctly interpreting the emotional context or tone of a text. The systems do not always reach the level of human speech.

The pronunciation and ambiguity

Some words, for example special brand names, technical jargon or new word creations, can be pronounced incorrectly. In addition, the German language (like many other languages) has many words that are spelled the same but pronounced differently, so if the voice module has difficulty recognizing the correct context and choosing the correct pronunciation, it helps to rewrite the text in the place where it is pronounced.
Who knows how Majonese is spelled?

A special challenge: different languages and dialects

The correct handling and conversion of texts containing several languages or regional dialects can be a particular challenge for text-to-speech systems.

The special voice identity

Finding a text-to-speech voice that works best for a particular use case or brand is not easy. Some users may want a unique voice that doesn't sound "generic".

From now on: Audio spots for everyone!

By using our solution, potential new customers can be introduced to radio advertising in a playful way. Thanks to technological advances in AI, which we are constantly using for further development, it is becoming increasingly easy to reach target groups with audio advertising.

However, there are a number of fears and concerns when dealing and working with AI. Some are quite justified, others have been exaggerated by the media and pop culture. For example, the concern about the loss of existing jobs (e.g. agencies, copywriters, recording studios, voice-over artists, etc.).

I don't see this point as dramatic. In my view, automated tools for creating advertising spots simply open up new ways of attracting potential new customers.

Equal opportunities for all

The Konsole Labs team launched Content Creation Intelligence (CCI) almost three years ago. The goal: to offer smaller radio stations a moderated program at off-peak times with the help of text-to-speech, even though there is actually no one on the station.

In combination with the rapid development of LLMs (language models) and our experience within the aireal Group, we came up with the idea of creating a state-of-the art tool for creating your own audio spots - for everyone!

"Our standards are getting higher every day. We have therefore already solved emotionless voices, unregulated volume and inappropriate timings. The ad.creator is the tool that combines text, language and production in one system, solving languages and colorations, dialects and real clone voices with temperament and impression."

A few years ago, anyone not yet thinking about radio advertising would not have thought about using a smartphone on almost any platform to present themselves, their company or their products or simply to communicate.

Tools such as ad.creator open up access to the world of audio advertising - for everyone!

See you in Munich at the Media Days? The whole aireal. team, the Konsole Labs makers and I look forward to every exchange, whenever and wherever!