aireal, the platform for programmatic advertising in the audio sector, is pleased to announce the appointment of Jan Poelmann as Director Demand Side as of March 1, 2024. Poelmann, previously Managing Director of audioXchange, will strengthen the aireal team with his extensive expertise in the radio and audio sector as well as in programmatic advertising.

After holding positions at audioXchange, as Head of Business Development at Teads Germany, adremes and RMS, Jan Poelmann will be responsible for and drive forward the client management and further development of aireal's demand-side solutions.

"With Jan Poelmann on board, we are completing our team. Complementing Aleksandar Rustemovski, who takes care of solutions for publishers, he will play a central role on the demand side. His experience and commitment will help us to fulfill our claim to a holistic value chain," explains Jan Poelmann. Markus Adomeit Managing Director of aireal.

Poelmann's move to aireal comes at a time when programmatic advertising is becoming increasingly important in the radio sector. The industry is experiencing a strong wave of modernization, which not only opens up new revenue opportunities for broadcasters and publishers, but also leads to increases in efficiency and new opportunities for the advertising market. "Radio is thus continuing to catch up with other genres and offers immense opportunities for the future thanks to the digitalization and automation of processes," adds Adomeit.

Jan Poelmann is excited about his new position: "I'm looking forward to bringing my experience to aireal and working with the team to drive the programmatic revolution in audio. The opportunities are fantastic and I am convinced that together we can change the advertising landscape for good."

The addition of Jan Poelmann underlines aireal's ambitions in the programmatic audio advertising market and underscores its role as a pioneer for innovative advertising solutions.

For further information please contact: jpoelmann@airealgroup.com