Access to the new radio advertising businesses.

aireal
The programmatic trading platform for audio publishers, marketers & agencies.
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Newsroom | 01.12.2024

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RMS Austria, aireal, Virtual Minds & Mediaplus Austria conduct successful programmatic radio test run for C&A

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Newsroom | 21.10.2024

Closing the gap - How broadcasters and marketers can secure the future of radio as an advertising medium

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Newsroom | 09.07.2024

AdTech offering for audio publishers now stronger thanks to expanded AdServer portfolio

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Newsroom | 19.06.2024

WDR mediagroup: First programmatic radio case successfully implemented in public broadcasting

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Newsroom | 22.04.2024

Using AI to create your own advertising spot in the web stream: FUNKE's local radio stations launch new "ad.creator" tool for advertising customers

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Newsroom | 06.03.2024

Programmatic premiere: RMS with cross-audit campaign for Hornbach

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Newsroom | 29.02.2024

aireal strengthens its team with industry expert Jan Poelmann

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Newsroom | 27.02.2024

aireal makes radio programmatically bookable

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Newsroom | 07.11.2023

How Aireal wants to fully automate audio advertising

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Newsroom | 06.11.2023

Decathlon buys live radio advertising programmatically for the first time

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Newsroom | 01.11.2023

RMS: On-air radio to extend reach

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Newsroom | 01.11.2023

Real-time programmatic radio: RMS sets new standards in the audio advertising market

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Newsroom | 23.10.2023

Audio advertising - for everyone in the future

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Newsroom | 28.09.2023

aireal. Simply simple. More advertising + simplest handling = immediately visible success.

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Newsroom | 09.07.2023

Aleksandar Rustemovski becomes Director Business Development of the aireal group with immediate effect

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Newsroom | 12.06.2023

Audio AdTech meets broadcasting: AIREAL Group launches convergent AdTech platform in Hamburg

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Publishers

Microphone and laptop

aireal as a stand-alone audio SSP, makes all audio inventory convergently programmatically bookable and connects publishers to the future of audio marketing.

Marketer

Key ring

aireal is thus fully compliant with all current market logics and harmonizes the old with the new audio world.

Agencies

Headphones in front of a screen

aireal is maximally process and system compatible for all publishers, marketers, advertisers, agencies and all DSPs - worldwide!

DSPs

Puzzle

aireal enables the barrier-free purchase of any audio inventory (terrestrial, streamed and in future podcast/on-demand) via DooH-compatible OpenRTB.

aireal is the first SSP for the convergent provision, scheduling, management and marketing of audio contacts from any audio inventory (IP, FM, DAB+).

For the first time, aireal is giving all publishers, marketers, agencies, brands and DSPs barrier-free access to all relevant inventory and revenue streams in the high-reach audio channels.

aireal guarantees security and compatibility with existing structures and systems and helps to maintain, revitalise and jointly transform proven processes.

Your access for real omnichannel audio campaigns.

Microphone and laptop

For publishers

With groundbreaking precision,
aireal connects audio advertising space owners and advertisers.

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Key ring

For marketers

aireal enables marketers to monetize their portfolio fully automatically and in real time in programmatic trading.

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Headphones in front of a screen

For agencies

aireal enables advertisers to conveniently book both broadcast and convergent audio inventory programmatically via their usual systems.

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Puzzle

For DSPs

With aireal, programmatic providers can expand their portfolio to include the high-reach radio/audio segment.

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Umbrella

aireal is the innovative protective shield for your audio business.

Naturally, the aireal platform supports proven systems, established marketing commitments (e.g. existing billing or combination models) and existing process routines in the marketing of audio inventory.
At the same time, however, aireal opens up programmatic-convergent marketing, booking and control on an equal footing with the latest digital media channels on the demand and supply side for the first time.

New solutions require new additions to the processes.

Against this background, aireal develops more than just interfaces, but in partnership with market-leading systems and service providers FOR and together WITH the demand side as well as the supply side.
With the option of taking over the entire digital process chain on request, aireal provides the entities involved with access to completely new inventory and sales streams for the first time, modernising the existing inventory business at the same time.

aireal is designed and built for the international market and therefore meets international standards.

The independence of SSPs not only affects costs, but also the control point: We make the rules for you - at the transfer point to the demand side, we define the rules together.

For you, controlling and mastering the entire chain means: stability, security, development, service and, above all, partnership.

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