aireal., the cloud-based programmatic trading platform for audio publishers, marketers and agencies, has integrated with Uplink Digital. Another leading streaming platform has added to its digital audio ad server.

Thanks to this partnership, all publishers streaming via UPLINK Digital will be able to use the ad server from aireal. market their audio inventory themselves and book it easily, in addition to traditional marketing channels. The technology also lays the groundwork for future, convergent programmatic bookings that combine FM/DAB+ and streaming.

Timo Mauter, Managing Director of UPLINK Digital GmbH:

“We are pleased about this joint initiative. The technical integration went smoothly and efficiently—exactly as one would hope in a professional setting. This brings tangible benefits for our publishers: new marketing opportunities and additional access to programmatic revenue streams.”

Aleksandar Rustemovski, Director of Business Development at aireal., highlights the implications for the audio industry:

“As a true streaming expert, UPLINK Digital provides the connection to publishers, while aireal. provides access to the advertising market. We’ve deliberately adopted a streaming-neutral approach to serve publishers and the market, making aireal. technology available to the entire market. In plain language, this means that publishers can switch to our innovative ad server technology effortlessly, regardless of their streaming provider. This increases competition among advertisers, which can lead to higher prices for publishers.”

About UPLINK Digital
UPLINK Digital is a specialized technology service provider for the audio industry, focusing on streaming distribution, data analysis, and intelligent AI applications. The company is part of the UPLINK Group, which, according to the business research firm Statista, has been named Germany’s fastest-growing telecommunications company for four consecutive years.

For more information, please visit: www.uplink-digital.de
Contact: digital@uplink-network.de

About aireal.

aireal. is a supply-side platform that specializes in the technical monetization processes for audio content. With a wide range of partners, aireal. offers comprehensive solutions for programmatic audio advertising across all delivery channels.

For more information, visit: www.airealgroup.com/de

For more information, please visit: www.airealgroup.com
Press Contact: info@airealgroup.com

(This article was originally written in German and has been translated into English.)