In partnership with MAXFIVE and PENNY Germany, aireal. is introducing store-specific audio advertising delivery via in-store radio. The new retail audio solution combines AI-powered ad spot production with local, real-time distribution. This enables individual stores to be automatically supplied with relevant advertising messages tailored to each location.

Retail Audio as a New Channel in the aireal. Ad Server

With Retail Audio, aireal. is expanding the channel portfolio of its supply-side platform. The technical infrastructure makes it possible to plan and deliver audio advertising not only centrally for an entire store network, but also specifically for individual locations. This allows advertising messages to be tailored, for example, to local offers, regional characteristics, or the communication needs of a specific store.

The solution applies the principles of programmatic audio advertising to in-store radio. aireal. handles the control and management of ad playback. The individual ad variants are automatically assigned to the designated stores and integrated into the ongoing radio program.

AI Production and Local Distribution

AudioStack’s integrated AI technology is used to create the audio ads. It makes it possible to produce different ad variations from predefined content in a short amount of time. This allows even larger-scale campaigns with store- or region-specific messages to be implemented without having to produce each version entirely from scratch.

StreaMonkey is responsible for the technical distribution. Its solutions deliver the respective audio content directly to the designated locations and integrate it into the ongoing in-store program. MAXFIVE and PENNY Germany are partners in the implementation of the retail audio application.

More Relevant Communication at the Point of Sale

Store-specific control expands the possibilities for audio advertising at the point of sale. Dealers and advertisers can tailor their messaging more closely to each specific location and implement changes to the playback in a timely manner. At the same time, the advertising remains part of a centrally managed audio offering.

For aireal., this expansion opens up an additional area of application within the programmatic audio ecosystem. In addition to broadcast radio and digital audio, in-store radio can now also be controlled via the ad server infrastructure.

Key Takeaways

  • aireal. is expanding its ad server to include Retail Audio as an additional delivery channel.
    Audio ads can be specifically assigned to individual stores and played in real time.
  • AudioStack provides the technology for the automated production of different ad variations.
  • streaMonkey handles local distribution and integration into the current radio program.
  • The solution is being implemented in collaboration with MAXFIVE and PENNY Germany.