Radio Arabella Munich offers its linear advertising inventory for FM and DAB+ via the audio SSP from aireal. programmatically available. Agencies and advertisers can use it to plan campaigns based on target audiences, optimize delivery, and launch campaigns with short lead times. The technical integration has already been completed.

Through this integration, the Munich-based regional station’s linear broadcast inventory will be transitioned into digital booking processes. aireal. provides the programmatic infrastructure for this and integrates the available ad slots into the existing AdTech ecosystem. This allows traditional radio campaigns to be planned and managed using principles similar to those for other programmatic media channels.

Radio Arabella Munich According to the station, it reaches approximately 60,000 listeners per average hour. This integration complements the station's regional reach with automated booking options and, at the same time, expands the aireal. Available inventory in the linear radio.

Read more at Press Release from Radio Arabella Munich.

Key Takeaways

  • The linear FM and DAB+ inventory from Radio Arabella Munich can be booked programmatically.
  • aireal. provides the technical infrastructure for automated marketing.
  • Campaigns can be planned based on target audiences and executed in a way that maximizes reach.

About Arabella Munich

With a daily reach of 229,000 listeners, Arabella München is Bavaria’s regional radio station with the widest reach (Source: FAB 2025). The station can be heard in the greater Munich area via DAB+, FM, and cable. In addition, live programming and numerous additional music channels are available via digital distribution channels as web streams—on desktop computers, via smartphone apps, through the station’s own smart TV apps, and via smart speakers. Its sister station, Arabella Bayern, can be heard throughout Bavaria via DAB+ and cable: www.radioarabella.de/webradio. The shareholders of Radio Arabella Studiobetriebsges. mbH are Radio M1 Rundfunkbetriebsgesellschaft (42.5%), Münchner Zeitungsverlag GmbH & Co KG (34.94%), Burda GmbH Verlag München (20.56%), and HeronMedia Werbegesellschaft mbH (2%).