In the MUNICH MEDIA DAYS 2025 brought aireal. The programmatic monetization of linear radio was a topic of discussion within the industry. Aleksandar Rustemovski, Director of Business Development at aireal., participated in the panel discussion “What’s Next? New Impulses for the Audio World.” The event took place from October 22 to 24 in Munich’s Werksviertel district.

The panel focused on new developments in the audio ecosystem. Together with other industry representatives, Rustemovski discussed the outlook for the audio market. aireal. In doing so, he presented programmatic booking of broadcast radio as an approach to combining linear reach with digital planning and marketing processes.

The MUNICH MEDIA DAYS In 2025, the theme was “WTFuture?!”. The conference focused on the transformation of the media industry and the impact of technological developments. aireal. used discussions, forums, and presentations to contextualize the role of programmatic radio within this trend.