Modern audio programs, monetized in a modern way

aireal is a leading platform for programmatic audio advertising that offers the simplest solutions for broadcast-system-independent ad implementation for publishers and advertisers. By leveraging cutting-edge technologies and collaborating with leading experts, aireal is driving the development of the audio advertising market and creating new opportunities for effective and targeted advertising campaigns.

Radio.Cloud is the world’s first “cloud-native” radio operating system. The platform has already received numerous international awards, including “Product of the Year” and “Best of Show” at NAB 2024 in Las Vegas. Renowned companies such as Antenne Bayern, Antenne Deutschland, Radio Energy, and Bayerischer Rundfunk rely on products from Radio.Cloud.

The aireal systems work in perfect harmony with established, state-of-the-art, and innovative cloud playout systems.

Radio.Cloud and aireal jointly rolled out a comprehensive and standardized setup for their customers at the end of the year (2024).

The internationally used Radio.Cloud playout system is now programmatically integrated with aireal for all publishers.

We’re really looking forward to this promising collaboration! Our goal is to make complex processes as simple, streamlined, and seamless as possible—while also ensuring they’re user-friendly—for publishers. We offer ready-made, market-proven solutions, and to that end, the team behind Radio.Cloud, together with our developers, have created a perfect, standardized setup. We’re thrilled about this great collaboration. It’s now possible to connect Radio.Cloud programs to the programmatic advertising market within minutes via our audio SSP. This makes the process convenient, fast, and efficient for publishers.

Aleksandar Rustemovski | Director of Business Development | aireal GmbH

The first integrations were successfully completed in Austria a few days ago. As part of this process, a client campaign was successfully delivered programmatically and fully automated via RMS-Austria and ultimately reported by the playout system.

Broadcasters need smart, location-independent solutions that are easy to use and understand, and that deliver reach and, of course, corresponding revenue. The audio market must become more accessible, solution-oriented, connected, and, above all, much faster. We are also very pleased to have established a standard for state-of-the-art marketing integration with our globally active teams of developers.

Christian Brenner | CEO & Founder of Radio.Cloud

The integration of aireal and Radio.Cloud is now available and provides seamless access to traditional and digital advertising budgets. From availability, planning, and booking—through complete campaign management and delivery—all within seconds, right through to reporting and billing. For agencies, marketing teams, advertisers, and broadcasters.

(This article was originally written in German and has been translated into English.)