Key Takeaways

  • aireal's ad creator tool, powered by AudioStack, has been used by audio sales teams to create over 2,500 broadcast-ready ads on their own.
  • The platform enables sales teams to deliver fully produced demo ads to prospects in minutes, boosting engagement and accelerating the sales cycle.

Challenges and Objectives

aireal is a cloud-based platform headquartered in Germany.

As a full-service audio SSP (Supply-Side Platform), it serves publishers and agencies.

  • Publishers, such as radio stations, use aireal to manage and sell their advertising space more effectively, whether for FM/DAB+ broadcasts or online streaming.
  • Agencies & Advertisers Use aireal to simplify ad space booking. The platform enables real-time purchases of both broadcast and online inventory through existing systems.

aireal connects audio inventory owners and advertisers—with groundbreaking precision and innovative software—to give publishers the control and flexibility they need to maximize monetization.

Tools like revenue.wizard provide in-depth insights and real-time analytics on sales and inventory, ensuring efficient resource management, transparency, and efficiency; while booking.wizard streamlines scheduling and delivery, making campaign management as easy as social media advertising.

aireal wanted to enhance its platform with ad.creator, a tool designed to provide value to agencies, publishers, and brands, while also increasing aireal’s own revenue. This initiative had two key objectives:

Sales Enablement – Empowering sales teams at agencies and publishers to create AI-generated demo ads for pitches, making it easier to highlight advertising potential.

Self-Service Advertising – Enabling brands to independently create and refine their own AI-powered ads, which could then be broadcast on the radio.

Solutions

To achieve this, aireal partnered with AudioStack to develop the ad.creator tool, which allows users to generate high-quality audio ads in just a few minutes.

This tool streamlines the ad creation process for media consultants at broadcasters, making it easier to produce customized ad spots for clients and attract new advertisers to radio.

In addition, aireal offers white-label solutions that seamlessly integrate AI-powered ad creation into clients’ existing systems. This approach provides a user-friendly experience while further streamlining the ad production workflow.

By leveraging AI, aireal empowers users to create and refine audio ads efficiently, fostering innovation and driving revenue growth in the audio advertising industry. aireal’s customers have used the ad.creator tool for sales enablement, with a variety of applications designed to boost efficiency.

Results

  • Sales teams at agencies and publishers use Ad Creator to generate 2,500 AI-generated demo ads, which they use to showcase the potential of their advertising offerings to clients.
  • This has enabled sales teams to communicate the value of audio advertising more effectively, resulting in greater engagement with advertisers and increased opportunities for radio stations.
  • Self-service advertising has gained significant traction, with aireal focusing on using the tool to help sales teams drive revenue growth by streamlining the ad creation and pitch process.
"Through the integration of AudioStack technology and our collaborative partnership, we are able to offer our customers innovative and user-friendly tools that perfectly meet their needs. This partnership enables us to remain at the forefront of technology and provide our customers with real added value."

Anna-Lena Emke, Business Operations Manager at aireal GmbH