Features
For DSPs and Exchanges the connection to aireal is free of charge. Publishers and marketers can choose from the packages below to maximize their success.
deal.wizard
01 Deal Overview & User Interface
Overview of all current deals with customizable column setup
Intelligent filter options for fast and targeted navigation
In-line editing of relevant deal parameters
Display of relevant and expandable KPIs for performance measurement
02 Deal management
User-friendly structure thanks to standardized role model (enables quick familiarization and clear assignment of rights)
Organic deal creation for all deal types (incl. start/end time)
Predefined, frustration-free deal IDs to avoid errors
Dynamic addition of agencies or seat IDs
Access to multiple inventory sources within one user interface
Editability of already planned deals
Deal cloning for fast replication of existing deals (e.g. for A/B tests or flights)
Setting up complete deal setups for guaranteed, preferred, private and open auctions
Optimization according to CPM or hourly-based control
Pre-configuration of the spot length (for better forecasting quality)
Support of fixed price deals
Target group selection depending on the inventory source for all deal types
Floor price management (1st price auction) for preferred, private and open auctions
Seller-individual seat management for mapping individual customer-to-agency relations
03 Targeting
Extensive targeting depending on deal type
Time scheduling with weekday-specific hour targeting
Contextual targeting (e.g. weather, traffic, competitions, moderations, singles spots)
Audience targeting with predefined reach according to JIC data or other data sources
Whitelisting with preconfigured combination structures
04 Forecasting
CPM-optimizable forecasting to achieve budget targets with minimal CPM
Forecasting for programmatic guaranteed deals based on live inventory (incl. target achievement forecast)
Forecasts for individual channels or combined channel setups
Consideration of instream blocks per hour and spot lengths
Time-scheduled forecasting for planning according to schedules
Forecast output as a table, chart or sunburst display
1-click function for transferring the forecast into a campaign
05 Inventory management
Integration of audience metrics (market research data such as VuMa, ma Radio, ma IP-Audio, Radiotest, mediapulse etc.)
Combination with first and third-party data (e.g. ZIP codes, genres, websites)
Inventory-specific pricing incl. target group and hourly-based pricing strategies
06 Reporting & Analytics
Evaluation of the percentage revenue distribution per DSP
Determination and presentation of won/lost reasons with respective shares
Visual processing of technical parameters from the BidStream for troubleshooting and analysis
07 Logging & Transparency
Logging of inventory allocation for deals to simplify troubleshooting
Enrichment of log data via Logstash with additional information
Advanced technical analysis through Prometheus metrics
08 Integrations & Standards
Support of VAST wrappers according to the OpenRTB standard for DSP connection
Reduction of the technical effort on the DSP side
09 Creative Approval & Compliance
publisher-specific creative release via web UI or app
SOX-compliant logging (audit trail)
Fraud protection through unique fingerprint technology
booking.wizard
01 Campaign overview
Intelligent filter options for a quick overview of all campaigns
Customizable column setup at user level
Expandable display of relevant KPIs
Use of campaign templates to increase efficiency
02 Omnichannel audio campaign management
Access for multiple users (user access included)
Standardized system for managing cross-channel audio campaigns
03 Campaign management
Creation of organic campaigns for IP, linear and convergent playout
Spot selection via upload, ad.creator (AI-based) or spot.library
Processing and adapting planned campaigns
Grid planning for direct bookings with 24/7 grid across multiple channels with real-time update of the forecast when adjusting the selected days and hours
Frequency capping configurable for IP audio (hourly, daily, weekly or lifetime limitation per user)
04 Targeting
Targeting by IP, geo, time, context and audience
Support for linear and IP-based inventories
Point-of-sales targeting by calling store IDs for IP-based audio channels with PoS connection
05 Campaign reporting
Export in EDI-X, CSV or XLS
Creation of customizable quick reports
Overview of all campaigns with filter options and analytics
06 Billing modules
Overview of all generated invoices with filter options
Display of expandable KPIs for the invoice overview
Creation of invoices for IP, linear and convergent campaigns
Customizable invoice theming and PDF export
07 Forecasting
Support for linear and IP-based campaigns
CPM-optimized forecasting
Time-based forecasting according to schedules (Time scheduled)
Separate forecasting models for pre-, mid- and mixedrolls
Inclusion of several instream blocks
Forecasting based on ad server data (non heuristic)
Visual representation in tables, charts or sunburst diagrams
08 Channel and inventory configuration
Structuring by channel, publisher, seller, buyer (advertiser/agency)
Management of fillers, ad dividers and quotas
Integration of external systems (AudioPPD, SSPs, CRMs, etc.)
Formation of combined units (combinations) from existing structures
Rights and role management with individual authorizations
Allocation of inventories and quotas to participants
09 User and role concept
Standardized, cross-tool role model for simple operation
Market-leading role system for quick start
10 KPI measurement
Market standard-compliant measurement e.g. Listen Through Rate (LTR)
Continuous expansion of the available KPI list
11 Usability features
Column sorting and customization at user level
Tooltips to support the booking process via mouseover in the booking.wizard
revenue.wizard
01 Sales overview
Presentation of all known revenue sources of a channel in a tabular overview
Auto refresh of sales data to ensure up-to-date information (Frameview)
Excel export of sales tables for further processing (XLS format)
Intelligent filter options for quickly narrowing down relevant sales data
Customizable column setup for a personalized view of the table
02 Source systems
Display of all demand sources (e.g. programmatic partners, direct marketers)
Integration of all inventory sources with consideration of broadcast type-specific features
Display of connected ad systems and associated marketers
03 Interfaces & Exports
API sales exports for automated data processing
Export function in XLS format for manual analysis and archiving
04 Monitoring
Analysis of no-currency playouts to identify ad plays without a reported currency
Possibility to specifically check playouts without assigned sales
Simplified troubleshooting in the event of discrepancies between generated sales and revenue.wizard data
ad.creator
01 Text-to-spot creation
Automated generation of audio spots from text or keywords
02 Spot-to-image creation
Creation of suitable display ads based on the audio spot or brand information
03 Extensive AI voice portfolio
Large selection of synthesized voices in different languages and styles
04 Voicecloning
Possibility to recreate individual speaker voices (instant cloning included, professional cloning for a fee)
05 GEMA-free music beds
Selection of royalty-free music for professional background music for commercials
06 Web-based audio player
Integrated player for direct preview and playback of created spots
07 Integration into the aireal spot.library
Central storage location for generated content, reuse & versioning
08 Guided production workflow
User-friendly step-by-step creation with suggestions and automated logic
09 DDoS protection
Infrastructure with protective measures for reliable access and system security
10 Customer customizations
Flexible adaptations to brand identity, language or specific requirements
spot.library
01 Overview & visualization
Central overview of all spots with real-time information on status, usage and details
Intelligent filter options
Customizable column setup for application-related display of relevant fields
Presentation of relevant KPIs with optional expansion to include additional metrics
02 Quality control
Pre-listening of commercials to check content and technical aspects before playout
Structured approval process for quality assurance before activation
Mapping of release rights in broadcaster or marketer structures
Multi-channel release of spots for centralized disposition structures with several connected publishers
Transfer of acces rights with option for delegation of approval rights to higher-level structures (e.g. publisher to marketer)
03 Usage recording
Recording of spot usage, separated by campaigns and deals
Ensuring consistent and transparent evaluation of both booking types
04 Notifications
App integration for information about new spots that have not yet been released
Notifications via browser, app and email (optional) for quick processing of open approvals
05 Identification & transparency
Universal Spot ID for unique identification across booking sources and playouts
Spot history with comprehensive information per spot on origin, use, advertiser, etc.
linear.adserver
01 Forecasting
Creation of highly accurate forecasts for linear campaigns and deals
Forecasts based on current inventory, target groups and delivery time
Historization of all forecast versions for the documentation of planning steps
Recompute in the event of inventory failure, quota changes or changes to campaigns/deals
Recalculations are made exclusively on the basis of the currently available inventory.
Leading inventory forecasting with maximum accuracy and implementation reliability
02 Campaign and deal management
Creating and editing deals via the deal.wizard
Creating and editing terrestrial and IP-based campaigns via the booking.wizard
Direct posting with real-time visibility of campaign progress
Stopping campaigns and deals via the user interface
Use of configurable campaign templates for standardization
Workflow optimizations for efficient booking management
Optimal support for complex publisher setups and workflows
03 Inventory management
Management of available seconds via a 24/7 grid
Definition of channel quotas per slot or time of day
Importing channel-side playout reports into dashboards and exports
Control of the inflow time of inventories via configurable inventory buffers
Broadcast-capable control for FM, DAB and IP channels
Handling of all publisher-specific inventory models (incl. SAST and Dispo)
04 Range and prices
Allocation of target groups including reach and price information
Support for differentiated target group strategies via the 24/7 grid
05 Targeting
Contextual targeting via weather, news and event data
Time-based targeting by time or day of the week
Transmission of sender information to connected systems (e.g. DSP, booking.wizard)
Connection of external data sources (e.g. GEO data, genus equalization, footfall) via API-First
Support for complex targeting setups for broadcast and programmatic
06 Playout logic
Consistent pacing over the entire duration of the campaign
Use of a configurable ad divider to separate advertising blocks
Linear booking logic on IP channels ("Broadcast through IP")
07 Programmatic features
Illustration of programmatic advertising blocks with 1 to n spots
Transparent publisher overview of planned playouts for PG and IO deals
08 Interoperability & interfaces
REST API for flexible connection to external systems
100% adremes-compatible for dispatch and transmission system connection
Interfaces to all common broadcast and spot management systems
Full compatibility with aireal spot.library incl. approval process
09 Export & Reporting
Configurable exports in all common formats (incl. EDI-X)
Playout-accurate tracking for optimization and follow-up
Export of playout reports including returns from the broadcasting system
10 Logging & Monitoring
Structured logging of all human and systemic actions
Transfer to Logstash incl. enrichment with additional information
Prometheus metrics for system monitoring
Elastic metrics for revenue and performance analysis
ip.adserver
01 Forecasting
Two-stage forecast model based on listener session data
Use of session duration as a multiplier for midroll forecasts
Calculation of average values per hour and weekday (past: 1 month)
Real-time check of current utilization at channel and zip code level
Leading inventory forecasts with maximum accuracy
Instant recompute for inventory selection changes
02 Campaign management
Creation and editing of campaigns via booking.wizard or REST-API
Direct posting to the ad server with real-time visibility of campaign progress
Start and stop campaigns in real time (within 5 minutes)
Support for configurable campaign templates for workflow optimization
Automatic slight overbooking to ensure the impression target is met
Impression target has priority over hourly playout
Immediate implementation of changes (instant recompute) without a waiting cycle, e.g. due to rebookings or availability fluctuations
03 Targeting
GEO targeting (zip code), time targeting, station targeting, etc.
Support for uploading zip code clusters
Targeting on PoS structures (e.g. food retail networks)
Lat Long distance targeting based on coordinates (e.g. display within a radius of x km around a city center)
Integration of external data sources (ID, GEO, Footfall etc.) via API-first approach
04 Pacing & playout logic
Support for all standard pacing types: evenly, frontloaded, backloaded, ASAP
Control of the playout logic based on the campaign strategy
100 % detection rate for ad triggers via beep, metadata or combination
Management and playout of advertising banners (legally compliant)
05 Capping
ListenerID-based capping (external identifier)
Time-based capping on a user or total basis
Identification via IP+UserAgent hash
06 Compatibility & interfaces
Highest compatibility with VAST 4, VAST 2 and proprietary ad servers
Compatible with VAST-enabled streaming providers (e.g. streaMonkey, UPLINK Digital, AUDALAXY)
Interoperability with amily (adswizz-compatible) and ukimedia
REST interface for connecting external tools and systems
Full compatibility with aireal spot.library
07 Forms of advertising
Playout of all relevant digital audio advertising formats
Support for Prestream Ads, Instream Ads and audio-synchronized display ads
08 Companion Ads
Booking and parallel playout of Companion Ads possible
Combination of audio+display as a premium form of advertising from aireal booking interface
09 Multi-Adserver Management
Mediation layer for managing multiple ad servers on the same inventory
Prioritization according to CPM, first response or waterfall logic
No direct contact by default, but mediation via MediationLayer (gRPC or HTTP)
10 Tracking & Reporting
Scalable tracking system, optimized for high loads
Impression-based tracking for optimization and error analysis
Reporting endpoints for exporting all relevant campaign metrics
Export functions in all common formats including EDI-X
11 Logging & Monitoring
Complete audit log for all human and system actions
Logging of all endpoint access via MSSQL and Kibana
Denied Ads Tracking with 15-minute aggregation in the MongoDB cluster
Diagnostic endpoints for technical verification of the ad server
Email alerting for campaigns that are no longer delivered but are active
12 Redundancy & reliability
Redundant master/slave architecture to ensure availability
13 Change Notification & Historization
Campaign historization with automated notification of improper transfers
Avoidance of budget cuts below the volume already delivered
Poll endpoint for querying campaign-related changes
14 General properties
Optimal control of digital audio campaigns
Real-time-capable, highly scalable online audio ad server
Market-compliant spot management system with direct connection to booking platforms
Platform
01 Authentication & Security
Single sign-on via OAuth2/OpenID/JWT for access to all connected systems
Support for third-party logins (e.g. Google, Facebook, Apple ID)
Two-factor authentication via SMS, e-mail or one-time password
Impersonation function for admins for temporary user takeover
Audit logging for audit-proof tracking of all user actions
Request accounting for logging all requests at user level
02 User management & Rights administration
Central administration of user roles and rights via role models
Assignment of rights at individual function level
Inheritance of rights for derived roles (e.g. creative approval by marketers)
Configuration of read and write permissions per user role
03 Platform operation & Infrastructure
100% cloud-based provision within the EU
Automated failover in the event of individual service failures
Load-dependent scaling of all platform services in real time
Fully redundant database clusters for highly available data storage
Structural independence from cloud hosts (on-premises also possible)
Cross-platform real-time effects of changes to subscriber settings
04 Setup simulation & Test environments
Simulation of complex publisher and marketer setups including rights management, channels and price structures
Connection to test systems of several DSPs for the evaluation of deal scenarios and programmatic configurations
Realistic simulation of scalable inventory and deal constellations
Complete dev and staging setup for secure validation of new features before going live
Run through individual scenarios to increase transparency and security in the system
05 Communication & Processing
Real-time messaging between all platform components
DSP/SSP communication via standardized interfaces
Third-party system communication fully traceable
Request and response logging for all services
06 Monitoring & Logging
Real-time monitoring of all system components
Centrally searchable application logs
Complete event tracing for process tracking
Audit logging with complete user and system history
Configurable e-mail notifications depending on the product context (e.g. new spot for release, spot rejected)
07 Interfaces & API usage
API documentation via ReadMe
ReadMe for structuring and describing all API endpoints
08 Advertising playout
Third-party system-independent playout of radio spots via RadioBroadcastAdserver
Independent management and integration of audio advertising media without external DSPs
09 User interface
Browser-based use on PC, Mac and tablet without local installation
Compatible third-party systems
01 Broadcasting systems
DABiS
Radio.cloud
Zenon
Digas
aireal RadioBroadcastAdserver module for other broadcasting systems
02 DSPs
Hawk
Splicky
Active Agent
BidSwitch (DSP / SSP - Middleware)
03 3rd Party SSP / Curation SSP
SSP1
Virtual Minds Media Manager
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