Features

For DSPs and Exchanges the connection to aireal is free of charge. Publishers and marketers can choose from the packages below to maximize their success.

deal.wizard

01
Deal Overview & User Interface

Overview of all current deals with customizable column setup

Intelligent filter options for fast and targeted navigation

In-line editing of relevant deal parameters

Display of relevant and expandable KPIs for performance measurement

02
Deal management

User-friendly structure thanks to standardized role model (enables quick familiarization and clear assignment of rights)

Organic deal creation for all deal types (incl. start/end time)

Predefined, frustration-free deal IDs to avoid errors

Dynamic addition of agencies or seat IDs

Access to multiple inventory sources within one user interface

Editability of already planned deals

Deal cloning for fast replication of existing deals (e.g. for A/B tests or flights)

Setting up complete deal setups for guaranteed, preferred, private and open auctions

Optimization according to CPM or hourly-based control

Pre-configuration of the spot length (for better forecasting quality)

Support of fixed price deals

Target group selection depending on the inventory source for all deal types

Floor price management (1st price auction) for preferred, private and open auctions

Seller-individual seat management for mapping individual customer-to-agency relations

03
Targeting

Extensive targeting depending on deal type

Time scheduling with weekday-specific hour targeting

Contextual targeting (e.g. weather, traffic, competitions, moderations, singles spots)

Audience targeting with predefined reach according to JIC data or other data sources

Whitelisting with preconfigured combination structures

04
Forecasting

CPM-optimizable forecasting to achieve budget targets with minimal CPM

Forecasting for programmatic guaranteed deals based on live inventory (incl. target achievement forecast)

Forecasts for individual channels or combined channel setups

Consideration of instream blocks per hour and spot lengths

Time-scheduled forecasting for planning according to schedules

Forecast output as a table, chart or sunburst display

1-click function for transferring the forecast into a campaign

05
Inventory management

Integration of audience metrics (market research data such as VuMa, ma Radio, ma IP-Audio, Radiotest, mediapulse etc.)

Combination with first and third-party data (e.g. ZIP codes, genres, websites)

Inventory-specific pricing incl. target group and hourly-based pricing strategies

06
Reporting & Analytics

Evaluation of the percentage revenue distribution per DSP

Determination and presentation of won/lost reasons with respective shares

Visual processing of technical parameters from the BidStream for troubleshooting and analysis

07
Logging & Transparency

Logging of inventory allocation for deals to simplify troubleshooting

Enrichment of log data via Logstash with additional information

Advanced technical analysis through Prometheus metrics

08
Integrations & Standards

Support of VAST wrappers according to the OpenRTB standard for DSP connection

Reduction of the technical effort on the DSP side

09
Creative Approval & Compliance

publisher-specific creative release via web UI or app

SOX-compliant logging (audit trail)

Fraud protection through unique fingerprint technology

booking.wizard

01
Campaign overview

Intelligent filter options for a quick overview of all campaigns

Customizable column setup at user level

Expandable display of relevant KPIs

Use of campaign templates to increase efficiency

02
Omnichannel audio campaign management

Access for multiple users (user access included)

Standardized system for managing cross-channel audio campaigns

03
Campaign management

Creation of organic campaigns for IP, linear and convergent playout

Spot selection via upload, ad.creator (AI-based) or spot.library

Processing and adapting planned campaigns

NEW Grid planning for direct bookings with 24/7 grid across multiple channels with real-time update of the forecast when adjusting the selected days and hours

NEW Frequency capping configurable for IP audio (hourly, daily, weekly or lifetime limitation per user)

04
Targeting

Targeting by IP, geo, time, context and audience

Support for linear and IP-based inventories

NEW Point-of-sales targeting by calling store IDs for IP-based audio channels with PoS connection

05
Campaign reporting

Export in EDI-X, CSV or XLS

Creation of customizable quick reports

Overview of all campaigns with filter options and analytics

06
Billing modules

Overview of all generated invoices with filter options

Display of expandable KPIs for the invoice overview

Creation of invoices for IP, linear and convergent campaigns

Customizable invoice theming and PDF export

07
Forecasting

Support for linear and IP-based campaigns

CPM-optimized forecasting

Time-based forecasting according to schedules (Time scheduled)

Separate forecasting models for pre-, mid- and mixedrolls

Inclusion of several instream blocks

Forecasting based on ad server data (non heuristic)

Visual representation in tables, charts or sunburst diagrams

08
Channel and inventory configuration

Structuring by channel, publisher, seller, buyer (advertiser/agency)

Management of fillers, ad dividers and quotas

Integration of external systems (AudioPPD, SSPs, CRMs, etc.)

Formation of combined units (combinations) from existing structures

Rights and role management with individual authorizations

Allocation of inventories and quotas to participants

09
User and role concept

Standardized, cross-tool role model for simple operation

Market-leading role system for quick start

10
KPI measurement

Market standard-compliant measurement e.g. Listen Through Rate (LTR)

Continuous expansion of the available KPI list

11
Usability features

Column sorting and customization at user level

NEW Tooltips to support the booking process via mouseover in the booking.wizard

revenue.wizard

01
Sales overview

Presentation of all known revenue sources of a channel in a tabular overview

Auto refresh of sales data to ensure up-to-date information (Frameview)

Excel export of sales tables for further processing (XLS format)

Intelligent filter options for quickly narrowing down relevant sales data

Customizable column setup for a personalized view of the table

02
Source systems

Display of all demand sources (e.g. programmatic partners, direct marketers)

Integration of all inventory sources with consideration of broadcast type-specific features

Display of connected ad systems and associated marketers

03
Interfaces & Exports

API sales exports for automated data processing

Export function in XLS format for manual analysis and archiving

04
Monitoring

Analysis of no-currency playouts to identify ad plays without a reported currency

Possibility to specifically check playouts without assigned sales

Simplified troubleshooting in the event of discrepancies between generated sales and revenue.wizard data

ad.creator

01
Text-to-spot creation

Automated generation of audio spots from text or keywords

02
Spot-to-image creation

Creation of suitable display ads based on the audio spot or brand information

03
Extensive AI voice portfolio

Large selection of synthesized voices in different languages and styles

04
Voicecloning

Possibility to recreate individual speaker voices (instant cloning included, professional cloning for a fee)

05
GEMA-free music beds

Selection of royalty-free music for professional background music for commercials

06
Web-based audio player

Integrated player for direct preview and playback of created spots

07
Integration into the aireal spot.library

Central storage location for generated content, reuse & versioning

08
Guided production workflow

User-friendly step-by-step creation with suggestions and automated logic

09
DDoS protection

Infrastructure with protective measures for reliable access and system security

10
Customer customizations

Flexible adaptations to brand identity, language or specific requirements

spot.library

01
Overview & visualization

Central overview of all spots with real-time information on status, usage and details

Intelligent filter options

Customizable column setup for application-related display of relevant fields

Presentation of relevant KPIs with optional expansion to include additional metrics

02
Quality control

Pre-listening of commercials to check content and technical aspects before playout

Structured approval process for quality assurance before activation

NEW Mapping of release rights in broadcaster or marketer structures

Multi-channel release of spots for centralized disposition structures with several connected publishers

NEW Transfer of acces rights with option for delegation of approval rights to higher-level structures (e.g. publisher to marketer)

03
Usage recording

Recording of spot usage, separated by campaigns and deals

Ensuring consistent and transparent evaluation of both booking types

04
Notifications

App integration for information about new spots that have not yet been released

Notifications via browser, app and email (optional) for quick processing of open approvals

05
Identification & transparency

NEW Universal Spot ID for unique identification across booking sources and playouts

NEW Spot history with comprehensive information per spot on origin, use, advertiser, etc.

linear.adserver

01
Forecasting

Creation of highly accurate forecasts for linear campaigns and deals

Forecasts based on current inventory, target groups and delivery time

Historization of all forecast versions for the documentation of planning steps

Recompute in the event of inventory failure, quota changes or changes to campaigns/deals

Recalculations are made exclusively on the basis of the currently available inventory.

Leading inventory forecasting with maximum accuracy and implementation reliability

02
Campaign and deal management

Creating and editing deals via the deal.wizard

Creating and editing terrestrial and IP-based campaigns via the booking.wizard

Direct posting with real-time visibility of campaign progress

Stopping campaigns and deals via the user interface

Use of configurable campaign templates for standardization

Workflow optimizations for efficient booking management

Optimal support for complex publisher setups and workflows

03
Inventory management

Management of available seconds via a 24/7 grid

Definition of channel quotas per slot or time of day

Importing channel-side playout reports into dashboards and exports

NEW Control of the inflow time of inventories via configurable inventory buffers

Broadcast-capable control for FM, DAB and IP channels

Handling of all publisher-specific inventory models (incl. SAST and Dispo)

04
Range and prices

Allocation of target groups including reach and price information

Support for differentiated target group strategies via the 24/7 grid

05
Targeting

Contextual targeting via weather, news and event data

Time-based targeting by time or day of the week

Transmission of sender information to connected systems (e.g. DSP, booking.wizard)

Connection of external data sources (e.g. GEO data, genus equalization, footfall) via API-First

Support for complex targeting setups for broadcast and programmatic

06
Playout logic

Consistent pacing over the entire duration of the campaign

Use of a configurable ad divider to separate advertising blocks

NEW Linear booking logic on IP channels ("Broadcast through IP")

07
Programmatic features

NEW Illustration of programmatic advertising blocks with 1 to n spots

NEW Transparent publisher overview of planned playouts for PG and IO deals

08
Interoperability & interfaces

REST API for flexible connection to external systems

100% adremes-compatible for dispatch and transmission system connection

Interfaces to all common broadcast and spot management systems

Full compatibility with aireal spot.library incl. approval process

09
Export & Reporting

Configurable exports in all common formats (incl. EDI-X)

Playout-accurate tracking for optimization and follow-up

Export of playout reports including returns from the broadcasting system

10
Logging & Monitoring

Structured logging of all human and systemic actions

Transfer to Logstash incl. enrichment with additional information

Prometheus metrics for system monitoring

Elastic metrics for revenue and performance analysis

ip.adserver

01
Forecasting

Two-stage forecast model based on listener session data

Use of session duration as a multiplier for midroll forecasts

Calculation of average values per hour and weekday (past: 1 month)

Real-time check of current utilization at channel and zip code level

Leading inventory forecasts with maximum accuracy

NEW Instant recompute for inventory selection changes

02
Campaign management

Creation and editing of campaigns via booking.wizard or REST-API

Direct posting to the ad server with real-time visibility of campaign progress

Start and stop campaigns in real time (within 5 minutes)

Support for configurable campaign templates for workflow optimization

Automatic slight overbooking to ensure the impression target is met

Impression target has priority over hourly playout

NEW Immediate implementation of changes (instant recompute) without a waiting cycle, e.g. due to rebookings or availability fluctuations

03
Targeting

GEO targeting (zip code), time targeting, station targeting, etc.

Support for uploading zip code clusters

NEW Targeting on PoS structures (e.g. food retail networks)

NEW Lat Long distance targeting based on coordinates (e.g. display within a radius of x km around a city center)

Integration of external data sources (ID, GEO, Footfall etc.) via API-first approach

04
Pacing & playout logic

Support for all standard pacing types: evenly, frontloaded, backloaded, ASAP

Control of the playout logic based on the campaign strategy

100 % detection rate for ad triggers via beep, metadata or combination

Management and playout of advertising banners (legally compliant)

05
Capping

NEW ListenerID-based capping (external identifier)

NEW Time-based capping on a user or total basis

NEW Identification via IP+UserAgent hash

06
Compatibility & interfaces

Highest compatibility with VAST 4, VAST 2 and proprietary ad servers

Compatible with VAST-enabled streaming providers (e.g. streaMonkey, UPLINK Digital, AUDALAXY)

Interoperability with amily (adswizz-compatible) and ukimedia

REST interface for connecting external tools and systems

Full compatibility with aireal spot.library

07
Forms of advertising

Playout of all relevant digital audio advertising formats

Support for Prestream Ads, Instream Ads and audio-synchronized display ads

08
Companion Ads

NEW Booking and parallel playout of Companion Ads possible

NEW Combination of audio+display as a premium form of advertising from aireal booking interface

09
Multi-Adserver Management

Mediation layer for managing multiple ad servers on the same inventory

Prioritization according to CPM, first response or waterfall logic

No direct contact by default, but mediation via MediationLayer (gRPC or HTTP)

10
Tracking & Reporting

Scalable tracking system, optimized for high loads

Impression-based tracking for optimization and error analysis

Reporting endpoints for exporting all relevant campaign metrics

Export functions in all common formats including EDI-X

11
Logging & Monitoring

Complete audit log for all human and system actions

Logging of all endpoint access via MSSQL and Kibana

Denied Ads Tracking with 15-minute aggregation in the MongoDB cluster

Diagnostic endpoints for technical verification of the ad server

Email alerting for campaigns that are no longer delivered but are active

12
Redundancy & reliability

Redundant master/slave architecture to ensure availability

13
Change Notification & Historization

NEW Campaign historization with automated notification of improper transfers

Avoidance of budget cuts below the volume already delivered

Poll endpoint for querying campaign-related changes

14
General properties

Optimal control of digital audio campaigns

Real-time-capable, highly scalable online audio ad server

Market-compliant spot management system with direct connection to booking platforms

Platform

01
Authentication & Security

Single sign-on via OAuth2/OpenID/JWT for access to all connected systems

Support for third-party logins (e.g. Google, Facebook, Apple ID)

Two-factor authentication via SMS, e-mail or one-time password

Impersonation function for admins for temporary user takeover

Audit logging for audit-proof tracking of all user actions

Request accounting for logging all requests at user level

02
User management & Rights administration

NEW Central administration of user roles and rights via role models

NEW Assignment of rights at individual function level

NEW Inheritance of rights for derived roles (e.g. creative approval by marketers)

Configuration of read and write permissions per user role

03
Platform operation & Infrastructure

100% cloud-based provision within the EU

Automated failover in the event of individual service failures

Load-dependent scaling of all platform services in real time

Fully redundant database clusters for highly available data storage

Structural independence from cloud hosts (on-premises also possible)

Cross-platform real-time effects of changes to subscriber settings

04
Setup simulation & Test environments

Simulation of complex publisher and marketer setups including rights management, channels and price structures

Connection to test systems of several DSPs for the evaluation of deal scenarios and programmatic configurations

Realistic simulation of scalable inventory and deal constellations

Complete dev and staging setup for secure validation of new features before going live

Run through individual scenarios to increase transparency and security in the system

05
Communication & Processing

Real-time messaging between all platform components

DSP/SSP communication via standardized interfaces

Third-party system communication fully traceable

Request and response logging for all services

06
Monitoring & Logging

Real-time monitoring of all system components

Centrally searchable application logs

Complete event tracing for process tracking

NEW Audit logging with complete user and system history

Configurable e-mail notifications depending on the product context (e.g. new spot for release, spot rejected)

07
Interfaces & API usage

API documentation via ReadMe

ReadMe for structuring and describing all API endpoints

08
Advertising playout

Third-party system-independent playout of radio spots via RadioBroadcastAdserver

Independent management and integration of audio advertising media without external DSPs

09
User interface

Browser-based use on PC, Mac and tablet without local installation

Compatible third-party systems

01
Broadcasting systems

DABiS

Radio.cloud

Zenon

Digas

aireal RadioBroadcastAdserver module for other broadcasting systems

02
DSPs

Hawk

Splicky

Active Agent

BidSwitch (DSP / SSP - Middleware)

03
3rd Party SSP / Curation SSP

SSP1

Virtual Minds Media Manager

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