Features
For DSPs and Exchanges the connection to aireal is free of charge. Publishers and marketers can choose from the packages below to maximize their success.
deal.wizard
01 Setup & Control
Organic deal creation for all deal types (incl. start/end time)
Access to multiple inventory sources in a deal setup
Setup of complete deal configurations for Guaranteed, Preferred, Private, and Open Auctions
Pre-configuration of spot length (for improved forecasting quality)
Support for fixed prices (Fixed Price)
Floor price management (1st price auction) for Preferred, Private, and Open Auctions
Dynamic addition of agencies or seat IDs
Seller-specific seat management to reflect individual client/agency relationships
Ability to edit deals that have already been scheduled
Deal cloning for quick replication of existing deals (e.g., for A/B tests or flights)
Predefined, frustration-free deal IDs to avoid errors
02 Targeting & Audiences
Inventory-dependent targeting by deal type and data source
Time scheduling with weekday-specific hourly targeting
Contextual environment targeting (e.g., weather, traffic, contests, moderation, single spots)
Audience targeting with predefined reach based on JIC data or other data sources
03 Forecasting & Optimization
CPM-optimized forecasting to achieve budget targets at minimum CPM
Forecasting for Programmatic Guaranteed deals based on live inventory
Target achievement forecasts
Target group-optimised forecasting (affinity)
Accounting for in-stream blocks per hour and spot lengths
Time-scheduled forecasting for planning according to broadcast schedules
Forecast output as a sortable and filterable table, chart or sunburst
Advanced forecast outputs for audience insights (total reach, net audience reach, total price, estimated audience, and net impressions)
One-click function to transfer forecast into a campaign
04 Inventory & Configuration
Integration of audience metrics (survey data such as VuMa, ma Radio, ma IP Audio, Radiotest, Mediapulse, etc.)
Combination with first and third-party data (e.g. ZIP codes, genres, websites)
Inventory-specific pricing
Target group and time-based pricing strategies
Pre-targeting based on agma data, allowing DSPs to receive only suitable (audience-fit) inventory
Deal handling in different currencies
Mapping of pay-rate and mark-up models
05 Reporting & Analytics
Analysis of percentage revenue distribution across DSPs
Won/lost analysis
Technical bid stream analysis
06 Integrations & Interfaces
VAST wrappers support (OpenRTB)
DSP integration with reduced technical effort
07 Transparency & Logging
Logging of inventory allocation for deals to simplify troubleshooting
Enrichment of log data via Logstash with additional information
Advanced technical analysis using Prometheus metrics
08 Creative Approval & Compliance
Publisher-specific creative approval via web UI or app
SOX-compliant logging (audit trail)
Fraud protection through unique fingerprint technology
09 User Interface & Interaction
Overview of all active deals
Customizable column setup
Intelligent filter options
In-line editing of relevant deal parameters
Display of relevant and expandable KPIs for performance measurement
booking.wizard
01 Setup & Management
Creation of organic campaigns for IP, linear and convergent delivery
Spot selection via upload, ad.creator (AI-based) or spot.library
Grid planning for direct bookings with a 24/7 hourly grid across multiple broadcasters
Management of multiple ads per campaign
Import of ads via Airtable for highly customised campaigns
Editing and adjustment of scheduled campaigns
Retrospective addition of creatives during the campaign period
Campaign templates to increase efficiency
Targeting application across multiple ads
Automated campaign allocation for bulk imports
Frequency capping
Configurable capping for IP audio (hourly, daily, weekly or lifetime limits per user)
02 Targeting & Audiences
Targeting by IP, geo, time, context and audience
Support for linear and IP inventories
Time-based targeting in 15-minute intervals
In-store targeting via store IDs
Contextual targeting for IP streams
PoS targeting
03 Forecasting & Optimization
CPM-optimized forecasting based on ad server data (history-based, no heuristics)
Separate forecasting models for pre-rolls, mid-rolls, and mixed rolls
Time-based forecasting according to schedules (time-scheduled)
Detailed planning at hourly level including price display
Estimated net reach & other KPIs
Real-time forecast with grid adjustment
Planning at hourly level
Forecast output as a sortable and filterable table, chart or sunburst
04 Inventory & Configuration
Organisation by channel, publisher, seller, buyer (advertiser/agency)
Management of fillers, ad dividers and quotas
Allocation of inventory and quotas to participants
Mapping of all relevant channel structures
05 Reporting & Analysis
Campaign overview with filter options and analytics
Quick reports
Export in EDI-X format, as CSV or XLS
Market-standard compliant measurement, e.g. Listen Through Rate (LTR)
Continuous expansion of the available KPI list
06 Integrations & Interfaces
Integration of external systems (AudioPPD, SSPs, CRMs, etc.)
07 Creative Management
Management of multiple creatives within a campaign
Retrospective addition of creatives
Bulk import & mapping of creatives (Airtable)
08 Billing & Settlement
Overview of all generated invoices with filtering options
Display of expandable KPIs for the invoice overview
Invoice creation for IP, linear, and convergent campaigns
Customizable invoice theming and PDF export
09 User Interface & Interaction
Intelligent filter options for a quick overview of all campaigns
Customizable column setup at user level
Expandable display of relevant KPIs
Tooltips to assist the booking process via mouseover
revenue.wizard
01 Revenue Overview
Tabular display of all known revenue sources for a broadcaster
Auto-refresh of revenue data to ensure up-to-date information (frame view)
Excel export of revenue tables for further processing (XLS format)
Intelligent filter options for quick narrowing of relevant revenue data
Customizable column setup for a personalized table view
02 Source Systems
Display of all demand sources (e.g. programmatic partners, direct marketers)
Integration of all inventory sources with consideration of broadcast-type-specific characteristics
Overview of connected ad systems and associated marketers
03 Interfaces & Exports
API revenue exports for automated data processing
Export function in XLS format for manual analysis and archiving
04 Monitoring
Analysis of no-currency playouts to identify ad plays without reported currency
Targeted review of playouts without assigned revenue
Simplified troubleshooting for discrepancies between generated revenue and revenue.wizard data
ad.creator
01 Text-to-Spot Creation
Automated generation of audio spots from text or keywords
AI-powered voice synthesis for fast and scalable production
02 Spot-to-Image Creation
Creation of matching display ads based on audio spot or brand information
Visual assets aligned with campaign tone and messaging
03 Extensive AI Voice Portfolio
Wide selection of synthetic voices in various languages and styles
Support for brand-specific tonality
04 Voice Cloning
Ability to replicate individual speaker voices
Includes instant cloning; professional cloning available as a premium service
05 Royalty-Free Music Beds
Selection of license-free music for professional spot enhancement
Ensures compliance and cost-efficiency in production
06 Web-Based Audio Player
Integrated player for direct preview and playback of created spots
Enables fast review and approval cycles
07 Integration with aireal spot.library
Central storage for generated content
Supports reuse, versioning, and cross-campaign access
08 Guided Production Workflow
User-friendly step-by-step creation process
Includes suggestions and automated logic for efficient production
09 Tracking & Analytics
Passing tracking events to parent frames (iFrame)
Support for external analytics solutions (e.g. Google Analytics)
10 DDoS protection
Infrastructure equipped with protection measures for reliable access and system security
Ensures uninterrupted service during peak usage
11 Client Customizations
Flexible adjustments to brand identity, language, or specific requirements
Tailored production options
spot.library
01 Spot Management
Centralized overview of all spots
Real-time information on status, usage and details
Intelligent filter options for targeted selection based on freely definable criteria
Customizable column setup for application-specific display of relevant fields
Extensible KPI display
Extension of spot attributes, e.g. IAB categories, advertiser information, and references to external spot databases such as ARD
02 Creative Approval & Workflow
Structured approval process for quality assurance prior to activation
Pre-listening to spots for content and technical review prior to playout
Mapping of approval rights within broadcaster or marketer structures
Multi-channel approval of spots for centralized disposition structures with multiple connected publishers
Inheritance and delegation of approval rights (e.g. from publisher to marketer)
Centralized approval with override logic, including notifications
03 Usage & Playback Reference
Tracking of spot usage, separated by campaigns and deals
Transparent evaluation of both booking types
Display of spots for combinations in which the seller participates
04 Filler Management
Upload and management of fillers
Provision for channels
Visibility by channel
Request logic for fillers
05 Notifications & Communication
Notifications via browser, app, and email (optional) for quick processing of pending approvals
Alerts regarding newly available, as yet unapproved spots
06 Identification & Transparency
Universal Spot ID for unique identification across booking sources and playouts
Spot history with comprehensive information per spot, including origin, usage, advertiser, etc.
Integration of external spot databases to enrich each spot with additional sources (e.g., proprietary seller databases)
07 User Interface & Integration
Mapping of the workflow between broadcasters and marketing agencies
Direct creation of support tickets
linear.adserver
01 Forecasting
Generation of highly precise forecasts for linear campaigns and deals
Forecasts based on current inventory, audience data, and delivery time
Version history of all forecasts to document planning steps
Recompute functionality in case of inventory failure, quota changes, or campaign/deal modifications
Recalculations are based exclusively on currently available inventory
Last day buffering
Net contact optimization over the entire period
Industry-leading inventory forecasting with maximum accuracy and delivery reliability
02 Campaign and Deal Management
Creation and editing of deals via the deal.wizard
Creation and editing of terrestrial and IP-based campaigns via the booking.wizard
Direct booking with real-time visibility of campaign progress
Ability to stop campaigns and deals via the user interface
Use of configurable campaign templates for standardization
Workflow optimizations for efficient booking management
Optimal support for complex publisher setups and workflows
Recompute functionality for missing DSP responses on PG deals
03 Inventory Management
Management of available seconds via a 24/7 grid
Definition of broadcaster quotas per slot or time of day
Integration of broadcaster-side playout reports into dashboards and exports
Control of inventory inflow timing via configurable inventory buffers
Broadcast-ready delivery for FM, DAB, and IP channels
Handling of all publisher-specific inventory models (including playout and disposition systems)
04 Reach and Pricing
Assignment of audience groups including reach and pricing information
Support for differentiated audience strategies via the 24/7 grid
05 Targeting
Contextual targeting via weather, news and event data
Time-based targeting by hour or weekday
Transmission of broadcaster information to connected systems (e.g., DSP, booking.wizard)
Integration of external data sources (e.g., geo data, category balancing, footfall) via API-first approach
Support for complex targeting setups for both broadcast and programmatic campaigns
06 Playout Logic
Evenly pacing across the entire campaign duration
Use of a configurable ad divider to separate ad blocks
Linear booking logic on IP channels ("Broadcast through IP")
07 Programmatic Features
Representation of programmatic ad blocks with one to n spots
Transparent publisher overview of planned deliveries for PG and IO deals
08 Interoperability & Interfaces
REST API for flexible integration with external systems
100% adremes-compatible for disposition and broadcast system integration
Interfaces to all common broadcast and spot management systems
Full compatibility with aireal spot.library incl. approval process
09 Export & Reporting
Configurable exports in all common formats (incl. EDI-X)
Playout-accurate tracking for optimization and traceability
Export of playout reports including returns from the broadcasting system
10 Logging & Monitoring
Structured logging of all human and system actions
Transfer to Logstash including enrichment with additional information
Prometheus metrics for system monitoring
Elastic metrics for revenue and performance analysis
ip.adserver
01 Forecasting
Two-stage forecasting model based on listener session data
Use of session duration as a multiplier for midroll forecasts
Calculation of hourly and weekday averages (based on past month)
Real-time check of current load at channel and postal code level
Leading inventory forecasts with maximum accuracy
Instant recompute when inventory selection changes
02 Campaign Management
Creation and editing of campaigns via booking.wizard or REST-API
Direct booking into the ad server with real-time campaign progress visibility
Start and stop campaigns in real time (within 5 minutes)
Support for configurable campaign templates for workflow optimization
Automatic slight overbooking to ensure the impression target is met
Impression goal takes precedence over time-specific delivery
Immediate implementation of changes (instant recompute), e.g., due to rebooking or availability fluctuations
03 Targeting
GEO targeting (postal code), time targeting, station targeting, etc.
Support for uploading postal code clusters
Targeting of PoS structures (e.g., retail networks)
Lat/Long distance targeting based on coordinates (e.g., delivery within x km radius of a city centre)
Integration of external data sources (ID, GEO, footfall, etc.) via API-first approach
Context targeting via metadata (e.g. streaMonkey → aireal)
04 Pacing & Delivery
Support for all market-standard pacing types: evenly, frontloaded, backloaded, ASAP
Control of delivery logic based on campaign strategy
100% recognition rate for ad triggers via beep, metadata, or combination
Management and delivery of ad separators (legally compliant)
05 Capping
ListenerID-based capping (external identifier)
Time-based capping at user or global level
Identification via IP+UserAgent hash
06 Compatibility & Interfaces
Full compatibility with VAST 4, VAST 2, and proprietary ad servers
Compatible with VAST-enabled streaming providers (e.g. streaMonkey, UPLINK Digital, AUDALAXY)
Interoperability with amily (adswizz-compatible) and ukimedia
REST interface for integration with external tools and systems
Full compatibility with aireal spot.library
07 Ad Formats
Delivery of all relevant digital audio ad formats
Support for Prestream Ads, Instream Ads and audio-synchronized display ads
08 Companion Ads
Booking and parallel delivery of Companion Ads possible
Combination of audio + display as a premium ad format via aireal booking interface
09 Multi-Adserver Management
Mediation layer for managing multiple ad servers on the same inventory
Prioritization according to CPM, first response or waterfall logic
No direct addressing by default, but mediation via MediationLayer (gRPC or HTTP)
10 Tracking & Reporting
Scalable tracking system, optimized for high loads
Impression-level tracking for optimization and error analysis
Reporting endpoints for exporting all relevant campaign metrics
Export functions in all common formats including EDI-X
11 Logging & Monitoring
Complete audit log for all human and system actions
Logging of all endpoint access via MSSQL and Kibana
Denied Ads Tracking with 15-minute aggregation in the MongoDB cluster
Diagnostic endpoints for technical verification of the ad server
Email alerting for active campaigns no longer delivering
12 Redundancy & Failover
Redundant architecture to ensure availability
13 Change Notification & Versioning
Campaign versioning with automated notifications for improper rebooking
Prevention of budget reductions below already delivered volume
Poll endpoint for querying campaign-related changes
14 General Properties
Optimal delivery of digital audio campaigns
Real-time capable, highly scalable online audio ad server
Market-compliant spot management system with direct integration into booking platforms
Platform
01 Authentication & Security
Single sign-on via OAuth2/OpenID/JWT for access to all connected systems
Support for third-party logins (e.g. Google, Facebook, Apple ID)
Two-factor authentication via SMS, email, or one-time password
Impersonation feature for admins to temporarily assume user identity
Audit logging for revision-safe tracking of all user actions
Request accounting for logging all requests at user-level
02 Users & Permissions
Centralized management of user roles and permissions via role models
Role-based access to functions, data and inventory
Assignment of read and write permissions at the function and data level
Inheritance of permissions for derived roles (e.g., creative approval by marketer)
Support for multiple roles (role mixing) within a single user account
Assignment of users to organisational units such as publishers, marketers or advertisers
Context-dependent visibility of data (e.g. deals, campaigns, inventory) based on role and affiliation
Consistent enforcement of the permissions model across all modules, APIs and integrations
Auditable traceability of user actions within the context of their permissions
03 Platform Operations & Infrastructure
100% cloud-based deployment within the EU
Automated failover in case of service outages
Load-dependent scaling of all platform services in real time
Fully redundant database clusters for highly available data storage
Structural independence from cloud providers (on-premises possible)
Cross-platform real-time impact of changes to participant settings
Zero Downtime Deployments
04 Setup Simulation & Test Environments
Simulation of complex publisher and marketer setups including rights management, channels and price structures
Integration with test systems of multiple DSPs to evaluate deal scenarios and programmatic configurations
Realistic replication of scalable inventory and deal constellations
Full dev and staging setup for safe validation of new features before go-live
Scenario walkthroughs to increase transparency and system reliability
05 Communication & Processing
Real-time messaging between all platform components
DSP/SSP communication via standardized interfaces
Fully traceable third-party system communication
Request and response logging for all services
06 Monitoring & Logging
Real-time monitoring of all system components
Centrally searchable application logs
Complete event tracing for process tracking
Audit logging with complete user and system history
Configurable e-mail notifications depending on the product context (e.g. new spot for release, spot rejected)
07 Interfaces & API usage
Provision of interactive API documentation via Documentation Hub
Integration with Advendio CRM for transmission of campaign and deal data
Regionalization of linear inventory via DABiS/adremes
Transfer of custom inventory IDs for the unique identification of station inventory
Import of any POS data
08 Combinations & Structure Management
Creation of combined units (combis) from existing inventory structures (e.g. channels, broadcasters, publishers)
Centralized management and platform-wide use of combination structures
Use of combinations in deals, campaigns and forecasts
Support for combination structures in delivery across multiple inventory sources
Consistent tracking and reporting across all components of a combination
Integration of combinations into reach, impression and audience planning
One-click transfer of forecasts to combination structures in campaigns or deals
Display and use of ad slots within combinations in which a participant is involved
Role-based visibility of combination structures for publishers, sellers and marketers
Support for whitelisting logic based on pre-configured combination structures
Central overview of all connected publishers and broadcasters supplying inventory
09 Ad Delivery
Delivery of radio spots independent of third-party systems via RadioBroadcastAdserver
Independent management and integration of audio creatives without external DSPs
Definition of channel combination structures for bundled booking only
Normalization for linear channels
Seller-specific optimization logic at the level of individual marketers or sellers
10 Support & Enablement
A centrally accessible support function within the user interface
Documentation Hub (including AI) as the central documentation module within the platform
11 User Interface
Browser-based use on PC, Mac and tablet without local installation
Compatible third-party systems
01 Broadcasting systems
DABiS
Radio.cloud
Zenon
Digas
aireal RadioBroadcastAdserver module for other broadcasting systems
02 DSPs
Active Agent
BidSwitch (DSP / SSP - Middleware)
Hawk
Splicky
Sportradar
The TradeDesk
03 3rd Party SSP / Curation SSP
SSP1
Virtual Minds Media Manager
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