Features
For DSPs and Exchanges the connection to aireal is free of charge. Publishers and marketers can choose from the packages below to maximize their success.
01
Preview of all aireal products
02
Access to the products can be defined by roles
01
Parallelized deal management
Real-time SSP bidding
02
Creative approval process
via airealSpotLibrary
via airealApp
03
Real-time DSP performance monitoring
DSP response times
Won reasons
04
SSP-DSP / SSP-SSP connectors
List of compatible DSPs (growing list)
hawk
splicky
ActiveAgent (under revision)
bidswitch
05
List of SSP - SSP - Connections
SSP1
Virtual Minds MediaManager
01
Overview of all current deals
Intelligent filter options for a quick overview
Customizable column setup
Display of relevant KPIs (expandable)
In line editing of relevant deal parameters
02
Deal management
Organic deal creation (overarching)
Optional deal period for all deal types (start & end time)
Predefined, frustration-free deal IDs
Dynamic addition of agencies / seat IDs
Access to multiple inventory sources from one UI
Editing of already planned deals
Set up all relevant deal setups
Guaranteed Deals
Incl. forecasting
Optimization option according to CPM or optimized hourly control
Pre-configuration of the spot length (for the purpose of forecasting)
Fixed Price
Target group selection depending on the inventory source
Preferred Deals
Floor Price Management (1st price auction)
Seat Management
Target group selection depending on the inventory source
Private Auction
Floor Price Management (1st price auction)
Seat Management
Target group selection depending on the inventory source
Open Auction
Floor Price Management (1st price auction)
03
Extensive targeting (depending on deal type)
Time Scheduling
Daily individual hour targeting
Context
Individually customizable environment targeting on e.g.:
Weather
Traffic
Competitions
Moderations
Single spot placements
Audience
Default ranges of the national currency
Whitelisting
04
Consideration of preconfigured combination structures
05
Deals reporting / analytics
Evaluation of the percentage revenue distribution to the DSPs
Determination of the Won/Lost reasons with the respective shares
06
Forecasting
CPM optimizable forecasting (achieving the budget target at the lowest possible CPM)
On a channel
On a combination of channels
Taking into account the instream blocks per hour
Taking into account possible spot lengths (CPM formation)
Time scheduled Forecasting ('scatter plan')
Forecast output
As a table
As a chart
As Sunburst
1 click from forecast to campaign
07
Inventory management
Integration of audience metrics (Mafo data)
Individual (VuMa, best for planning, others)
ma Radio, ma IP-Audio, Radiotest, mediapulse
General market media data
Integration of first & third party data
Publisher-Geo (ZIPs)
Genre
Website
Inventory-specific price management
Target group-specific pricing
Hourly configurability
08
Creative approval
Legally compliant down to channel level (sender-specific approval / rejection via web UI or app)
SOX conformity (audit trail)
Fraud protection (unique fingerprint)
01
Broadcast Audio AdServer (FM/DAB)
02
Online Audio AdServer
01
Overview of all campaigns
Intelligent filter options for a quick overview
Customizable column setup
Display of relevant KPIs (expandable)
Campaign Templates
02
Omnichannel audio campaign management system (user access included)
03
Campaign manager
Organic campaign creation
IP, Linear, Convergent
Spot selection via upload, Ad-Creator (AI spot tool), SpotLibrary
Editing planned campaigns
04
Online audio inventories
Extensive targeting
IP
Geo
Time
Linear
Time
Context
Audience
Extensive targeting
Campaign reporting
EDI-X exportable
CSV/XLS Export
Customizable Quickreport
05
Billing modules
Overview of all generated invoices
Intelligent filter options for a quick overview
Display of relevant KPIs (expandable)
Invoicing
IP, linear, convergent campaigns
Customizable Theming
PDF export
06
Forecasting
Linear
CPM optimizable forecasting
Time scheduled Forecasting
IP
Specific for pre-, mid-, mixedrolls possible
Consideration of multiple instream blocks
Adserverbased
History based (none heuristic)
Visualization as table, chart, sunburst
07
Campaign reporting
Overview of all campaigns
Intelligent filter options for a quick overview
Campaign reporting / analytics
08
Spotlibrary
Overview of all spots
Intelligent filter options for a quick overview
Customizable column setup
Display of relevant KPIs (expandable)
Preview
Usage counter (campaigns/deals)
Release process
App
Notifications (Browser, App, Mail*)
09
Channel and inventory configuration
Structural possibility
Channel, Publisher, Seller, Buyer (Advertiser / Agency)
Filler
AdDivider
Contingent management
Third-Party-Konfiguration (AudioPPD, SSP-Connections, CRM*, etc.)
Formation of combinations from the structures
Individualized authorizations among the participants
Inventory allocation
Allocation of quotas*
Rights role management
01
Overview of all revenue sources
Intelligent filter options for a quick overview
Customizable column setup
02
All demand sources, inventory sources (broadcast type-specific), ad systems, marketers
03
API sales exports
XLS
04
Frame view of the defined sales with
Auto refresh
01
Audio ad creator
Prompt to ad text
Extensive AI voice portfolio
GEMA-free music beds
Own web player
Spotlib integration
02
Image ad creator
Prompt to creative description
Extensive AI theming portfolio
Advertiser labeling functionality
DDOS protection
01
OAuth-SignOn / SSO
02
Two-Way-Auth via SMS, e-mail, one-time password
03
Third-party identity support (google, facebook, apple-Id, etc.)
04
User management with rights/role administration
Assignment of rights at individual function level
Inheritance of rights (e.g. creative approval by marketers possible)
Configuration of write permissions
05
100% cloud-based provision in the EU
06
Third-party system independence via RadioBroadcastAdserver
07
Browser-based interfaces for PC / Mac / tablet
08
Technical features
Platform
Automated failover of all services
Load-dependent scaling of all services (automated)
Real-time messaging between all service levels
Real-time monitoring of all services
Request and response logging
DSP/SSP communication
ThridParty communication
Centrally searchable application logs
Complete event tracing
Audit logging
Single sign-on and rights/role concept via OAuth2/JWT/OpenID
Impersonation
Request accounting at user level
Fully redundant database clusters
Complete dev/staging setup
Structurally independent of cloud hosters
Cross-platform, real-time impact for adjustments / customizations to participant settings
Third-party system independence via RadioBroadcastAdserver
ReadMe integration for API CAlls
ReadMe uses for providing API calls
aireal is 100% climate neutral:
100% green electricity hosting
Server operation in the EU
GDPR-compliant