The audio channels with the highest activation and reach can now be assigned programmatically!
aireal enables the barrier-free purchase of any audio inventory (terrestrial, streamed and in future podcast/on-demand) via DooH-like OpenRTB.
aireal takes care of the complex, heterogeneous system structures on the publisher side and the translation into the OpenRTB standard - completely seamless for the DSP. The cloud-based infrastructure of aireal enables market-compliant latencies instead of the currently very high runtimes in radio.
Where necessary, adjustments are made on the aireal side to make implementation as easy as possible for DSPs. aireal also provides interfaces for discrepancy resolution and creative approval. All relevant trading types are supported.
Thanks to data-driven targeting and low-threshold access, radio and audio is finally becoming interesting and profitable for all DSPs worldwide.